One website for forklift sales, hire, service and training

BJB sells new and used forklifts, hires equipment, services and repairs trucks, and runs accredited operator training. Each service has its own customers and its own questions, but the existing website presented them as one undifferentiated list.

Bookings for training courses were handled by phone, stock listings needed a developer to change, and years of hard-won search rankings were at risk in any rebuild.

We organised the site around the four ways customers actually approach BJB: equipment, training, services and the company itself. Each page targets one clear search term, and the structure was planned so that URLs already ranking on Google were kept, with one-step redirects for the rest.

The visual identity takes its cues from industrial lifting: strong condensed type, a restrained palette and a single bold accent. Motion is built with GSAP and designed to respect reduced-motion preferences.

The finished site combines a scroll-led brand experience with practical systems behind it. Used and new equipment listings carry full specification and hours. Every scheduled training date can be booked online, with attendee details captured and card payment taken through Stripe.

An admin area lets the BJB team manage courses, bookings, enquiries, stock, team members and news posts themselves. Dedicated pages cover hire, servicing, repair, parts, LOLER inspections and fleet management, supported by practical guides and structured data for search engines.

BJB now has a single website that presents the whole business clearly and does the routine work: taking bookings, listing stock and directing enquiries. The team can keep it current without a developer.

It launched with analytics, cookie consent and redirects in place, giving BJB a measurable foundation to build on.